Over the past 23 years, the Victoria’s Secret Fashion Show has built itself a reputation as the most extravagant fashion show of the year – showcasing tall, thin models strutting down the runway in bejewelled million dollar bikinis.
Supermodels including Adriana Lima, Heidi Klum and Gisele Bündchen have become Victoria’s Secret icons, and only A-list musicians – think Taylor Swift, Ariana Grande and Jay Z – are selected to perform alongside the models.
Moreover, a whopping $12 million dollars is spent into organising “the Super Bowl of Fashion” event.
While the glitz and glam brought nearly 5 million people aged between 18 and 49 tuning into the 2017 edition of the fashion show, this year’s show dropped a staggering 40 per cent in the same demographic.
Why? To this day, no curve or plus-size models have ever been cast – despite the strong movement in support of body positivity in today’s world.
Read more like this: Size 14 model Fiona Falkiner talks about body positivity and ‘diet’ being a dirty word. Plus, this plus-size model’s fans went wild when she revealed a selfie revealing the stretch marks they aren’t usually shown, and it is serious #inspo.
Just recently, Sports Illustrated Swimsuit model Robin Lawley, called for a boycott of the show over its lack of diversity for what she claimed was a failure in “representing” women of “ALL ages, shapes, sizes and ethnicities.”
“Victoria’s Secret has dominated the space for almost 30 years by telling women there is only one kind of body beautiful,” the 29-year-old model wrote on Instagram. “Until Victoria’s Secret commits to representing ALL women on stage, I am calling for a complete boycott of this year’s Victoria’s Secret Fashion Show.”
“It’s time Victoria’s Secret recognized the buying power and influence of women of ALL ages, shapes, sizes, and ethnicities,” she added. “The female gaze is powerful, and together, we can celebrate the beauty of our diversity. It’s about time Victoria’s Secret celebrated the customers that fuel its bottom line.”
Since her call-to-action, celebrities, models and several media outlets have also voiced the same opinions, bringing light to the fact that Victoria’s Secret models do not represent the average everyday woman.
UK plus-size fashion company, simply be., have pointed out the stark difference between the two:
How Angels compare to the average woman
The average Angel
- Average height: 177 cm
- Hair: 50 per cent blonde; 50 per cent brown
- Eyes: Blue (44 per cent); brown (31 per cent)
- Bra: 32A to 32D (56 per cent)
- AU Dress size: 4 (50 per cent)
- Average income: AUD $5.4 million
The everyday woman
- Average height: 162 cm
- Hair: Black or brown
- Eyes: Brown
- Bra: 34DD to 36DD
- AU Dress size: 16
- Average income: AUD $43,917 and typically spends $52 on a bra
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